What is a slate mailer, and what do I get as a featured candidate?

Think of slate mailers, or voter guides, like catalogs for candidates.

They are an opportunity to be featured on mail pieces with other candidates in your geographic area as an alternative or supplement to direct mail.

CA Slates candidates get a full color photo, 150 characters of text, and a website or slogan featured on each of our four voter guides.

Here’s an example of what our voter guides look like, click the image to view our full sample gallery:

How are voter targets selected?

Each one of CA Slates’ four voter guides targets a different, high-propensity demographic to maximize impact and minimize overlap.

We do our own data targeting when we create your quote, and again when we go to print to ensure voter information is as up-to-date as possible.

How much does it cost to be featured in CA Slates’ slate mailers?

Pricing depends on the number of high-propensity households in your district. You never pay for households outside of your district.

When you’re ready for a quote, a CA Slates team member will provide you with custom pricing to best reflect your needs.

We also offer discounts for group buys, so let us know if you have colleagues we should reach out to!

Should I do direct mail instead of slate mailers?

Direct mail is highly effective, but it’s also more expensive. And, as we all know, campaigns have to spend every dollar wisely.

Slate mailers provide a cost-effective opportunity to reach more voters for less money. When you buy on to CA Slates, you automatically appear on ALL four of our slate mailers – effectively sending four direct mailers for the price of one.

If you are interested in doing your own direct mail, please let us know. Our friends at Local Campaign Pros are happy to assist you with your own political direct mail campaign.

What is CA Slates’ party affiliation?

CA Slates is strictly nonpartisan and has no party affiliation whatsoever. We provide a service to help campaigns get their message across to voters.

Why should I choose CA Slates’ slate mailers over others?

Unlike our competitors, CA Slates voter guys are digitally printed, full-color, on high-quality card stock and they provide candidates and ballot measures more space than any slate mailer on the market.

We provide space for a large, full-color photo or logo, 150 characters of text and room for a website or social media URL.

In addition, our design, printing and mail processing is done all under one roof ensuring fast turn around.  That means your message going to the right voters at the right time.

When will your slate mailers be mailed for my election?

With poll voting taking a larger chunk of the votes in the last election, California Justice Voter Guide, Parents for Progress, Nonpartisan Voter Guide and Senior Voter Resource will be mailed out to land one week prior to Election Day, to coincide with the beginning of Early in-person voting.

How do I get started?

Contact us today by calling (916) 790-3530 or email us at info@caslates.com for a quote on California Justice Voter Guide, Parents for Progress, Nonpartisan Voter Guide and the Seniors Voter Resource!